Beautiful observation by Peter Smart, with accompanying simple yet refined re-design.
These ideas are the result of 14 flights, 14 boarding passes and one, simple question: “How could this experience be better? The solution is by no means perfect and further iterations will see greater levels of refinement. However, as designers our aim should be to question what is otherwise accepted – a relentless mission to better, simply and improve the experiences of other people.
Innovation starts with a natural distrust of the status quo. When you’re prepared to start asking simple questions of everyday things – the world is suddenly full of possibilities.