Contextual Advertising
While preparing myself for the launch of my small network, one of the quite important things is choosing the rights advertising programs for the different sites…
Till now, I only have experience with Google’s AdSense and with Chitika eMiniMalls. For me AdSense has proven to be quite steady and reliable, Chitika not really.
Therefor, I am going to add Yahoo! ads to my range of contextual advertising and see how this compares to the other 2.
Yahoo! Publisher Network looks solid and having read quite some background information on most available programs, I think it wise to spread my chances.
Where having both AdSense ads and Yahoo! ads on the same page in not compliant with their TOS, I will do 2 things:
- Dedicate 1 site to AdSense and another to Yahoo! ads
- Use a script to rotate both ads on 1 site
Having 5 sites in my network should give me the chance to play around with this without violating any of the mentioned parties’ user policies.
