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With the Clickonomics™ calculators AdSense affiliates can input and experiment with ad variables to better understand how to maximize revenues. AdWords operators can use the calculators to determine ad spend breakeven points and performance metrics.

These calculators let you play with the variable figures (Impressions, CTR, Clicks, eCPM, Earnings/Click, Revenue) to see where to work on your site to maximize your revenue. A bit tricky to say that it can actually contribute, but it is nice to give an idea what you can achieve ideally.

Example [bold figures are entered, others calculated]: