While I was updating and upgrading mulitple sites I came across some old content at halftrue.com. When I started that blog in 2004, I took the freedom to title each post with a number. After having upgraded both theme and WordPress, I saw that the Adsense ads all gave the public service ads instead of money making content related ads…
I left all titles as is, but started renaming all post-slugs from numbers to content related (yeah, now I know it is meant for that) slugs. While doing so and saving I saw the immediate reflection in the google ads. Quite amazing and quite stupid that never before I paid enough attention to it. Come to think of it, I notice how when I just started blogging a few years ago, I totally did not take advantage of all the blogging possibilities.
So now you might find both posts and pages that have slightly different slugs than its titles, just for the sake of getting the best ads.
But still, it gives you the opportunity on one hand to direct the best ads to your blog, on the other hand to divert your strategy and surprise your visitors with eyecatchers they do not expect.
For instance: If I knew that the bigger portion of my visitors was male, single and really into blond female singers with a dancing boyfriend named Kevin… I would like the ads to catch some extra attention! So for this post you are reading, just to show how easy it can be done, I exaggerated a little… well a lot. =)
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Comments ( 13 )
[...] Because this also seems to shine another light on what I found out concerning the page(-slug)’s related adsense ads [...]
Title tags vs post-slug at ipears | Steppin’ into probloggers’ footsteps… added these pithy words on Jan 23 06 at 11:33 pm[...] Ipears tiene este interesante post sobre la importancia de usar las keywords en los post slugs para que aparezcan en las URLs. Los post slugs son usados al crear un post para identificar la URL de ese post. Generalmente siempre tenemos en cuenta estos detalles para optimización SEO pero no para la optimización Adsense y a veces Adsense no utiliza las mismas técnicas ni los mismos recursos que utiliza el buscador para indexar y relevar contenido. Darren, vía del post anterior, también nos cuenta que en su experiencia, los meta tags, a pesar de que la creencia actual es que Google no los tiene en cuenta, también parecen tener impacto en los anuncios contextuales de Adsense adsense blogs publicidad [...]
ProWeblogs » La importancia de las palabras clave en las URL y Adsense - Generando Ingresos con tus Blogs added these pithy words on Jan 30 06 at 2:43 pm[...] Dejando a un lado los rumores sobre microsano, a través de ProWeblogs volvemos al debate de la importancia de las palabras clave en la URL de la mano de ipears. [...]
Microsano Spacebom » El eterno debate de la URL added these pithy words on Jan 31 06 at 5:38 pm[...] Having seen the importance of keywords in your domainname, I thought of combining this with my findings regarding page-slugs. [...]
When your domainname does not guide Adsense correctly at ipears | Steppin’ into probloggers’ footsteps… added these pithy words on Feb 04 06 at 12:49 pm[...] However, I was just found a post on the importance of a good post slug. I really hadn’t thought about the importance of relevant content in the url for search engines and ad serving via Adsense. [...]
Adam Kempler » Website urls added these pithy words on Feb 14 06 at 7:02 am[...] We know now the importance of a good page-slug, and we have seen on many sites the importance of the optimal use of title-tags. What a lot of bloggers forget and do not optimize, is their blog’s description. [...]
Importance of a good Description at ipears | Steppin’ into probloggers’ footsteps… added these pithy words on Mar 03 06 at 10:17 am[...] What I have experienced though is that some of my posts (The importance of a good page-slug, for instance) become a pillar post. It is a post that generates regular traffic and this report, although being relatively short, has quite the ingredients of a pillar article. My intention writing such a post was not really pillar-post-minded. But through its content and linkage from other sites and the qualification those sites give the article, it becomes a post that draws in a large proportion of the visitors. [...]
Writing Pillar Articles at ipears | Blogging the Ways to Make Money Online added these pithy words on Mar 20 06 at 2:29 pm[...] I found out that building simple websites is kind of a numb job, but qualifies as a good time-filler… better than watching TV for instance, which is no option while I have none. Yup, for over 5 years I am tv-less and find my news through newspapers, radio and internet. Anyhow. So I started with one of my domains, put up a page-only version of WordPress and made some static pages. Content, Pictures, Feeds, Goooood Page-Slugs and a layout with all optimization knowledge I have… [...]
I DO NOT OWN A TV. at ipears | Blogging the Ways to Make Money Online added these pithy words on May 31 06 at 12:43 pm[...] Some time ago I showed my experience with manually tweaking a post-slug to get better targeted ads on one of my websites. With each new website I launch, I try to improve the way ads get targeted. That way my visitors are better served and plainly said: I create bigger revenue from my ads. [...]
Targeted Ads: How to Optimize your post- and page-slug in WordPress at ipears | Blogging the Ways to Make Money Online added these pithy words on Jun 26 06 at 10:42 pmmark added these pithy words on Jan 24 06 at 7:41 amI always use meta tags, no matter what. I feel it still partially helps in search engines (well at least the meta ones). What’s funny is that I just noticed I dominate the first 5 listings in Google for a certain keyword that relates to my blog. First time thats happened.
My Google ads seem quite relevant on 1 of my blogs, but on the others its irrelvant - even though the design is the same, but just a few details changed here and there. So, that’s kinda confused me.
Robb (Bloggerpreneur) added these pithy words on Mar 14 06 at 8:14 pmDo you know of a way to change your post slug from “post id” to “postname” on future posts only?
I have quite a few incoming links based on the names of the post id, however, would like all new posts to use the title of the post as the slug.
Jan van Iperen added these pithy words on Mar 14 06 at 9:11 pmInteresting question… As far as I know, changing the permalink structure affects ALL posts…
Better to ask this from the WordPress community. I myself did not have that much traffic back then. And for a few links you can always set up redirects.
Keep me posted, I am curious about the answer!