… by taking a snapshot of the product’s barcode:
Toshiba has developed mobile-phone technology that searches for product reviews on up to 100 Web journals, or blogs, in 10 seconds. Just use the phone’s digital camera to snap a photo of the bar code of a product you’re thinking about buying. The bar-code information is sent wirelessly to a Toshiba server, which gathers data on blogs from the Internet and analyzes them, and then sends a reply back to the cellphone. (via USAtoday)
I wonder what kind of traffic to product-blogs this will generate… but interesting technology it is and it shows the growing importance and influence of weblogs.